Globe Textiles India Ltd. (GTIL), an ISO 9001:2008 is a leading Indian manufacturer and a Star Export House of textiles, fabrics and garments based in Ahmedabad. The company started operations in 2008.
The key differentiator that marked its entry into the international denim market was that it chose to go against the tide. It began exporting denim fabrics to China and Hong Kong at a time when Chinese imports into India dominated the scenario.
The masterstroke right at the beginning of what was to become a longstanding journey, came through years of research, delving deep into fabric texture and feel, studying fashion trends and demands of the market and assessing self-preparedness to meet client expectations.
Globe Textiles is also Oeko-Tex certified and all its production facilities have been set up in an environmentally-friendly manner. Led by the deft hands of the members of the management— Bhavik Parikh, Bhavin Parikh and Nilay Vora — it has emerged as a leading manufacturer to some of the best known national and international brands as a consistent partner with zero rejections. Loyalty to oneself, a self-enterprising nature ingrained in the company DNA and a long term vision for future growth have assured consistent success.
A Time-Tested Journey to Growth
There has been no looking back. Dyed and printed fabrics right in the initial days helped the company clock revenues of approximately Rs. 94 million. For five financial years, from 2011-12 to 2015-16, GTIL recorded a consecutive rise in compounded annual growth rate (CAGR) of 30% with stellar growth numbers, well complemented by the company’s performance overseas and at home. GTIL crossed a cumulative turnover of Rs. 500 million in 2010—11 and recorded a 100% growth over this, doubling the number in just 2 years. In 2015-16, the total revenue figure strengthened to Rs. 1833 million.
All this translated into not only an encouraging growth rate but also a fast expanding customer base. Between 2008 and 2013, exports dominated the larger pie of operations. GTIL is still one of the most popular exporters of sarongs.
Despite all the glory, the members of the management have stuck to a philosophy of learning forever and have shunned complacency. Having understood the customers' need to change with the times, GTIL has devised customer-centric strategies. Ethics, eco-friendliness, service orientation, reduced dependency on resources and being system driven are policies guiding the day-to-day operations in the company.
Efforts and a target-driven team speak of themselves. It is not just about being a quality manufacturer and supplier. GTIL sets industrial benchmarks and is a hub of innovation. It is a source of inspiration to anyone willing to delve into the dynamics of the textile trade and is a trusted source of learning for those with an interest in fashion and style.
Charting the Way Forward to Achieve Creative Success
GTIL is bullish about self-growth. Sales numbers are however, not critical. It is about being infrastructure ready to meet a surge in demand. In tandem with this thought, it has laid down an elaborate capital expenditure plan of Rs. 550 million for the year ahead. This will be invested phase-wise to install modern, cutting-edge, industry-first technology, machines and acquire talent to build a future ready foundation.
For GTIL, competition is within and the aim is to push barriers each day to earn sustainable customer relations and build new products through innovation.
The company dreams big. It is perhaps one of the few companies that are now aiming to go public within a relatively shorter time of operations with confidence. Going public will generate brand awareness, pool in crucial equity to aid future expansions and extract the best value out of the company. This is expected to happen within 2017—18.
Manufacturing Meets Market Dynamics
GTIL operates a futuristic manufacturing facility of sheer production brilliance dedicated to garmenting for international customers in an Apparel Park. Cumulatively, the company has its production capacity sprawled over 3.5 lakh sq. feet housing various divisions. Together, it manufactures 2 million bed sets, 36 million meters of fabric and 2.5 million bottoms per annum. It has over 1200 workers and a team of over 100 staff members on board cumulatively.
In 2017, it will embark on journey to start its own state-of-the-art washing unit with a motive to revamp the entire garmenting section and take it to the next level. The unit will be one of its kind, specialized and capable enough to serve the biggest brands of the fashion industry. The unit will be modeled on fashion centricity and the philosophy will be to not just wash but churn out newer fashion trends every day. The company is inching its way closer to attaining a Worldwide Responsible Accredited Production (WRAP) certification or an equivalent certification for its units, which is a benchmark to promote safe, lawful, humane and ethical manufacturing around the world through education. Once clinched in 2017, GTIL will be among the very few textile houses to bag this honor.
Machineries are purchased from Japan and Turkey, all customized in a manner that they stay relevant for a long period. These reduce human intervention and add speed to production. All workers undergo a rigorous training program before initiating work. Quality control is of essence. More than Rs. 200 million has been so far invested in machines and technology in the Apparel Park.
Having met business aspirations overseas, GTIL has now stepped into the interiors of the domestic market. A diverse product range comprising Home Textiles, Printed Fabrics, Denims and Garments is well- entrenched to fortify the company’s penchant to serve the best in class.
GTIL boasts of an exhaustive list of companies it has served. These include Being Human, The Bombay Dyeing & Mfg. Co. Ltd., Pepe Jeans, Splash, Amtex, Fox Home, Vogue International, Winfat, Heather Martin, Indian Trading Co., Vasco International Ltd. Part, Red Tape, Ventura, Ashima Ltd, Shufersal Ltd., Megastar Apparels Ltd., Vivaa Tradecom Pvt. Ltd. among many others.
Online is Exciting
E-commerce is not unknown to GTIL. What started off as just a test phase to market surplus products online on third party platforms were instantly lapped up. Brands such as AFFORD, INDIGEN and INDIEGIRL found avid takers. The company is now putting plans in place to rejuvenate the company-owned Globe E-shop through a round of aggressive and targeted digital marketing.